- Department of Marketing and Business Development
- Design division
- Merchandising division
- Pattern creation, CAD division
- Sampling division
- Fabric sourcing and stores
- Accessories and trims shop
- Lab for fabric testing
- Production Control and Planning
- Sewing division
- Quality Assurance Division
- Department of Machine Conservation
- Department of garment cleaning
- Finishing division
- Printing division
- Embroidery division
The goal of marketing in the apparel sector
The following are the broad goals of marketing:
- Understanding of selling techniques and influences in a marketing environment
- Create guidelines and structures
- Mixtures that try to satiate customers’ needs and wants are used in marketing strategies.
- To fulfill the needs and desires of the customer
- For the business to expand, it is necessary to make a sufficient profit.
- To raise people’s quality of life
Marketing Strategy of the Garment Industry, Market Approach for the Clothing Sector
A summary of the clothing industry’s marketing strategy
Diversification of Products: A company may use product diversification as a strategy to लाभप्रदता को बढ़ावा देना और नई वस्तुओं से बेहतर बिक्री मात्रा प्राप्त करना। To survive in the market, variety is required, and the garment business functioning in several product categories can provide diversification.
Extension of the Product Line: A marketing tactic known as “product line extension” leverages an established brand to add a new item to an existing product line. स्वाद, रंग, रूप, सामग्री, या कंटेनर के आकार के मामले में नया उत्पाद कुछ हद तक अलग हो सकता है जो कंपनी पहले से ही बेचती है। The garment industry can use these as a strategy to deliver the same product in a new way to the market in order to attract customers.
Marketing Plan
These tactics can be used by the clothing business to बड़ी मात्रा में उत्पादन चलाते हैं, एक ब्रांड विकसित करते हैं, और अपने माल के लिए बार-बार ग्राहकों को आकर्षित करते हैं।
Packaging Techniques
It can be put into practice to उत्पाद के बाहरी में सुधार करें for shipping purposes.
Strategies for Distribution
In order to reach as many customers as possible, यह सही बाजार और पर्याप्त वितरण चैनलों को लक्षित करने के लिए आवश्यक है must be maintained.
Pricing and Promotional Strategies
Place: The place takes into account the product’s availability in brick-and-mortar and online stores, as well as how it will be displayed. The choice is really important. A luxury decorative item is preferred to be sold at Sephora and Neiman Marcus, rather than Walmart or Family Dollar. व्यावसायिक अधिकारियों का लक्ष्य हमेशा अपने सामान को उन ग्राहकों के सामने रखना होता है, जो उन्हें खरीदने की सबसे अधिक संभावना रखते हैं। Given the growth of shopping and the importance of visual merchandisers, the clothing industry should use this as a tool in its marketing plan.
Marketing Department’s Functions in the Textile and Clothing Sector
To achieve organizational goals, marketing is a comprehensive system of corporate activities intended to plan, price, advertise, and distribute want-satisfying goods and services to the benefit of the present and potential clients. खुदरा विक्रेताओं, ब्रांडों, या आपूर्तिकर्ताओं को आइटम बेचना और बढ़ावा देना कपड़ा और परिधान व्यवसाय में विपणन भूमिकाओं की ज़िम्मेदारी है।
When working with fashion companies, marketing terms are in charge of advertising goods or services from business-to-business, as in the case of suppliers, from business-to-consumer, as in the case of retailers, और दोनों के संयोजन से, जैसा कि आपूर्तिकर्ताओं के मामले में होता है।
In-house marketing positions in the fashion and textile industries are an option, या कोई व्यवसाय इस कार्य को संभालने के लिए किसी मार्केटिंग एजेंसी को नियुक्त कर सकता है।
Large fashion labels and shops frequently have their own marketing teams or brand managers जो उपभोक्ताओं और उसके ब्रांड के मूल्य के बारे में कंपनी के संदेश को फैलाने के लिए प्रचार कार्यक्रमों की योजना बनाते हैं।
This could entail hiring advertising firms to create advertising businesses. हालाँकि, क्योंकि फैशन उत्पाद लगातार बदल रहे हैं, कपड़ा और परिधान उद्योग में विज्ञापन एक सामान्य प्रचार रणनीति नहीं है।
There are several increasingly popular, deft, and economical techniques to market fashion lines to prospective customers, including:
- Public Affairs
- a runway show
- Press releases
- Sponsorship
- Endorsement by famous people
- A point-of-purchase brochure
- Special deals
- Competitions
- Websites
To create a marketing strategy for a fashion firm, marketing agencies can handle a variety of promotion-related issues, and integrated marketing agencies can also handle advertising. Instead of being fashion experts, marketing agencies typically deal with a variety of product kinds. एक मार्केटिंग फर्म में खाता प्रबंधक विशेष ब्रांड या व्यापारियों के साथ काम करते हैं। उत्पाद निर्माण पर विपणन स्थितियों में विपणन रणनीतियों के ज्ञान को प्राथमिकता दी जाती है।
Marketing department duties in the textile and apparel sector:
The marketing department’s tasks are categorized in the figure below. It is based on the conventional method of marketing research. हाल ही में, मार्केटिंग की संशोधित परिभाषा को प्रतिबिंबित करने के लिए मार्केटिंग कर्तव्यों का एक नया सेट बनाया गया था।
- Searching for buyers and sellers is contractual.
- Merchandising is the process of adapting products to market demands.
- Pricing – Choosing a price that will entice buyers to buy the goods
- The goal of propaganda is to attract consumers.
- Transporting and storing products is referred to as physical distribution.
- Termination: When the marketing process is complete.
The contractual function: The process of finding the market, or buyers, is the contractual function. It entails determining the location and best method of contact for potential customers. अतिरिक्त कार्यों में सर्वश्रेष्ठ वितरण पद्धति का निर्धारण करना, लक्षित दर्शकों तक पहुंचने के लिए सर्वोत्तम मीडिया का चयन करना और उपभोक्ता मांगों की पहचान करना शामिल है। Finding the best supplier for the goods is what this function entails from the perspective of the customer.
The merchandising function: The coordination of sales and production is a part of this task. It covers the process of deciding which product will be manufactured and stocked, with a focus on the product’s size, shape, form, quantity to be purchased, date of purchase or manufacturing, and other factors as appropriate. वाक्यांश की सबसे अच्छी परिभाषा “उत्पाद योजना” है। यह सुविधा “उत्पादित माल को समायोजित करने या ग्राहक की मांग के लिए बिक्री के लिए उपलब्ध कराने में सहायता करती है।”
The pricing function: The primary foundation of the pricing function is the economic worth of the goods being purchased or sold. Pricing is crucial and deserves more consideration. Only if the price is reasonable in their eyes will consumers ultimately approve of a product. इस वजह से, विक्रेताओं को बाजार में पेश किए जाने से पहले ही अपने माल के लिए संभावित कीमतों का निर्धारण करना चाहिए। Even with prior knowledge and the most scientific methodology, the pricing function is challenging. An ideal price is impossible to justify.
The propaganda function: This role includes all techniques employed by merchants to persuade and encourage consumers to purchase goods. आमतौर पर, इसमें सभी प्रकार के विज्ञापन और प्रत्यक्ष बिक्री शामिल होगी। These initiatives are meant to boost sales.
The physical distribution function: This task has to do with moving and storing things.
The termination function: The point at which the seller and the buyer agree to the marketing process is this step. The quality, the quantity, and the cost of the swapped goods are all decided at this point. प्रक्रिया को “बातचीत समारोह” के रूप में भी जाना जाता है क्योंकि ये घटक परक्राम्य हैं। समाप्ति समारोह को उपभोग्य कार्य कहा जाता है जिसके लिए अन्य सभी कार्यों ने तैयारी के रूप में कार्य किया है। His role entails a number of tasks that a seller must take into account in order to finish the entire marketing process. It includes deciding on the terms of the sale, the delivery schedule, the financing arrangement, the warranties, and the servicing guidelines. It’s important to keep in mind that marketing doesn’t end when a customer pays for and accepts a product. The seller frequently still has a moral and legal obligation to make sure that the customers are satisfied.
How to Boost Sales in Your Clothing Company
Develop your online business with a great website: To increase revenue for your clothes business, you must have a robust, responsive website.
Due to the fast closure of large brick-and-mortar retail chains and the ongoing popularity of online shopping, एक विश्वसनीय, उपयोगकर्ता के अनुकूल वेबसाइट होना महत्वपूर्ण है जहां ग्राहक व्यवसाय कर सकें।
The fact that this is a successful tactic for boosting revenue is due to more factors than just the general trend toward internet buying. Sophia Amoruso, the creator of the apparel line Nastygal and the writer of the book #GirlBoss, launched her online store on eBay. Then, in 2008, she launched her independent e-commerce website. By 2011, and by 2012, it had generated $28 million in revenue. Nastygal has developed physical stores, but ज्यादातर ऑनलाइन दुकान के रूप में कंपनी की सफलता यह साबित करती है कि एक अच्छा ऑनलाइन दृष्टिकोण हमेशा बिक्री बढ़ा सकता है।
Sophia attributes a portion of her success to her dedication to developing her apparel firm as an online retailer and her attention to building a website that appealed to her target audience. उसने पाया कि पुतलों के बजाय वास्तविक लोग उसके दर्शकों के साथ बेहतर तरीके से जुड़े और उसकी सुर्खियों, भाषा और तस्वीरों से संबंधित कई मेट्रिक्स का अध्ययन किया ताकि यह पता लगाया जा सके कि उसके दर्शकों को क्या पसंद है।
Start a cause-related marketing campaign
What does this imply for your apparel business? Find a message that resonates with you and your audience, and promote it in your marketing and advertising as well as on social media. Make it a part of your organization’s culture and branding, and profit from the resulting growth in sales and brand loyalty.
Get to know your customers well
It is always crucial to conduct market research, learn about your target audience, and create user personas. हालाँकि, आप वास्तव में कितनी अच्छी तरह समझते हैं कि आपके ग्राहकों को आपके कपड़े खरीदने के लिए क्या प्रेरित करता है?
Consider the tactic used by the well-known “fast fashion” brand Zara as a fantastic case study. वे रनवे और मौसमी रुझानों पर अपने कपड़े के विकास को आधार बनाने के बजाय, पूरी तरह से बाजार अनुसंधान को प्राथमिकता देते हुए नीचे से ऊपर के दृष्टिकोण का उपयोग करते हैं। (such as sending personnel into shopping centers to spy out trends).
This establishes Zara as the market leader for quick fashion, enables them to adapt, and gives them a clearer understanding of what their target customer is genuinely interested in. वे बेहतर ढंग से यह समझने में सक्षम होते हैं कि उपभोक्ता क्या खोज रहा है और ग्राहक की नब्ज पर अपनी उंगली रखकर अधिक तेज़ी से माल को घुमा सकते हैं।
Marketing Strategy of the Garment Industry Genuinely interact on social media
Cameron Parker earned $10 from the sale of his first pair of leggings in 2009. The brand Black Milk Clothing was relatively unknown. I have corrected any possible spelling, grammar, and punctuation errors Blackmilk Clothing has grown to be a multimillion-dollar business. The real deal? Black Milk Clothing managed to expand despite having no money for marketing or advertising.
Black Milk is not the first company to use social media marketing to expand its clothesline. As was previously mentioned, companies like Nastygal have excelled in using social media.
This suggests that the days when having a social media presence was merely a nice add-on are clearly over, even though it may not be a revolutionary strategy. आपके कपड़ों के ब्रांड के लिए एक मजबूत सोशल मीडिया उपस्थिति की सलाह नहीं दी जाती है, यदि आप बिक्री बढ़ाना चाहते हैं तो यह आवश्यक है।
Cameron, however, asserts that social media marketing should never be used to promote sales. “For us, it was all about sharing customer photos, the selfies, and telling funny stories,” the man said. सोशल मीडिया पर हमारी सफलता के तीन मुख्य घटक, हमारे टूटने को फिर से परिभाषित करने के लिए, पहुंच, कहानी कहने और प्रामाणिकता थे।
Develop cult status
Your most ardent supporters are your most devoted clients, and if you can cultivate genuine cult status and brand loyalty, they will serve as your main growth engines.
Let’s take a closer look at Black Milk Clothing once more. What began as an obscure, eccentric leggings brand became one of the most well-known names in this (quite narrow) industry.
Why did they succeed? सीईओ कैमरून पार्कर के शब्दों में, निष्ठावान ग्राहकों की एक “जनजाति” के शब्दों में, वास्तविक सोशल मीडिया मार्केटिंग का निर्माण करके, जिसने अपने उपभोक्ता आधार के साथ एक संबंध बनाया, रचनात्मक कहानी कहने और खेती करने के लिए।These strategies helped a company that was previously unknown achieve “cult status,” a level of success that Cameron Parker mostly credits to a relationship with their customers and ignoring conventional marketing strategies.
Conclusion
