What is a Garment Merchandiser Clothing Industry-5 Popular Strategies In 2023

What is a Garment Merchandiser Clothing Industry-5 Popular Strategies In 2023
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What is a Garment Merchandiser, From the word “merchandise,” the phrase “merchandiser” was born. In the clothing industry, the merchandiser is in charge of managing the customers and their orders while also managing the garment company as a whole. He monitors the company’s garment manufacturing operations to guarantee the timely dispatch of the proper quality and quantity. इसलिए हम एक परिधान व्यापारी को एक ऐसे व्यक्ति के रूप में परिभाषित कर सकते हैं जो आवश्यक वस्त्रों के उत्पादन के लिए आवश्यक कच्चा माल और सहायक उपकरण खरीदता है और उन्हें आवंटित समय सीमा के भीतर विभिन्न देशों में खरीदारों को निर्यात करता है। I’ll go over the duties of various kinds of merchandisers for clothing in this piece.

Benefits of Garment Merchandiser in the Clothing Industry

Garment Merchandiser

In the clothing business, there are various merchandiser types, each with a unique function and set of duties. Some of the most typical categories of clothing merchandisers are listed below:

Manufacturer of merchandise:

In the clothing business, a production merchandiser is in charge of organizing and monitoring a garment production processकपड़ों के कुशल उत्पादन और ग्राहकों को ऑर्डर के शीघ्र शिपमेंट के लिए उत्पादन व्यापारी आवश्यक हैं। A Production Merchandiser’s job begins when the buyer places the order and ends when it is finished and delivered to the buyer.

The following are the primary duties of a production merchandiser:

  • coordinating and overseeing the manufacturing of clothing
  • carrying out quality control inspections
  • Contacting customers
  • ensuring prompt purchase delivery
  • Monitoring manufacturing developments and informing customers
  • keeping an eye on and regulating production expenses

Export merchandiser for clothing:

The responsibility of the garment export manager is to plan and oversee clothing export from the producer to the consumer. वे यह सुनिश्चित करने के लिए डिजाइनउत्पादनगुणवत्ता नियंत्रण और शिपिंग टीमों के साथ मिलकर सहयोग करते हैं कि कपड़े खरीदार के विनिर्देशों के अनुसार और निर्धारित समय सीमा के अनुसार बनाए और वितरित किए जाते हैं।
Roles of a merchandiser for exporting clothes

  • Materials and supplier sourcing
  • Directing the manufacturing process
  • Quality assurance
  • Interaction with customers
  • Coordinating shipping and logistics
  • Adherence to rules and norms for international trade

Merchandiser for fashion:

The process of developing new designs and products is part of fashion merchandisingकंपनी के फैशन उत्पादों की मार्केटिंग और बिक्री के लिएएक फैशन मर्चेंडाइजर मर्चेंडाइजिंग योजना बनाने और उसे लागू करने का प्रभारी होता है। They work with the design team to develop new products, study market trends, and customer behavior, and collaborate with the marketing and sales teams to sell the items.
What a fashion merchandiser does:

  • Dispute orders with the customer
  • Create samples and counter samples according to the specifications
  • Price/Cost Quotation
  • Get sample approvals for the textiles, fixtures, shades, trim, accessories, and other items.
  • Have a plan for when orders will be executed.
  • Purchasing fabric, trim, accessories, and other materials
  • Manufacturing interface
  • Do quality inspections and lab tests
  • Documentation
  • Delivery and dispatch

What is a Garment Merchandiser Visual Marketer

What is a Garment Merchandiser

A visual merchandiser is in charge of designing enticing and aesthetically pleasing displays of goods in retail establishments or showrooms. वे चीजों को इस तरह से प्रदर्शित करते हैं जो ग्राहकों को आकर्षित करता हैउनकी रुचि बनाए रखता हैऔर उनकी रचनात्मकता और डिजाइन विशेषज्ञता का उपयोग करके बिक्री को प्रोत्साहित करता है।
Visual merchandiser’s responsibility

  • Creating and planning retail displays
  • Increasing brand recognition
  • Improving the experience for customers
  • The control of product inventory
  • Observing the newest trends in fashion and design
  • Data analysis for sales
  • Educating shop employees

Merchandiser for stores

Retail merchandising is another type of merchandising activity that takes place at the bottom of the hierarchy. यहांखुदरा व्यापारी थोक विक्रेताओं और अंतिम उपभोक्ताओं के बीच कम मात्रा में सामान बेचकर बिचौलिए का काम करता है। विपणक और ग्राहक सेवा प्रतिनिधि दोनों स्टोर व्यापारी हैं। He arranges the venue, timing, and resources needed to conduct the sale. To increase sales and revenue, the retail merchandiser is essential in controlling the store’s product selection, price, and positioning.
A retail merchandiser’s duties

  • To forecast sales and stock levels
  • Using the limited selling space, organize and carry out the goods display.
  • Maintaining stock and replacing it when necessary
  • Take rapid action in response to consumer needs and look into seasonal selling opportunities.
  • Give the manufacturer straight feedback
  • To regularly analyze sales data and update management on progress
  • To hit sales goals and increase profit margins
  • Provide sales instruction
  • Respond to complaints

Benefits of Garment Merchandiser

Benefits of Garment Merchandiser

Garment merchandisers play a pivotal role in the fashion and apparel industry, offering several key benefits. वे निर्माताओं और खुदरा विक्रेताओं के बीच एक पुल के रूप में कार्य करते हैंएक सुचारू और कुशल उत्पादन और वितरण प्रक्रिया सुनिश्चित करते हैं। उनकी जिम्मेदारियों में उत्पाद विकासगुणवत्ता नियंत्रण और समय पर डिलीवरी शामिल है। This results in improved customer satisfaction and loyalty. Garment merchandisers also help optimize costs by negotiating with suppliers, reducing waste, and enhancing inventory management. They keep abreast of industry trends, fostering innovation and market competitiveness. अंततः, उनका योगदान लाभप्रदता को बढ़ावा देता है, परिचालन को सुव्यवस्थित करता है और व्यवसायों को इस गतिशील और लगातार विकसित हो रहे उद्योग में उपभोक्ता मांगों को पूरा करने में सक्षम बनाता है।

What Are the Different Types of Garment Merchandisers in the Clothing Industry?Merchandiser:
In the apparel sector, a merchandiser is in charge of practically everything. It’s an extremely important part of the fashion industry. मर्चेंडाइज़र को कई कार्यों को पूरा करने की आवश्यकता होती हैजिसमें डिजाइन करनाबनानाकच्चा माल (कपड़ा और ट्रिमखरीदनाउत्पादन करनापूरी प्रक्रिया का दस्तावेजीकरण करना और अंत में तैयार उत्पाद को इच्छित स्थान पर भेजना शामिल है। The strategy of a merchandiser should include promoting the appropriate good or service at the appropriate time, place, quantity, and pricing.
The word “merchandising” comes from the word “merchant,” which refers to the real vendor or retailer. The heart of any business is its merchandise. यह मर्चेंडाइज शब्द का व्युत्पन्न है। मर्चेंडाइज उन वस्तुओं या वस्तुओं को संदर्भित करता है जिन्हें खरीदा और बेचा जा सकता है। The intermediary between the buyer and the exporter is the merchandiser. A merchandiser is in charge of handling order analysis and shipping. He mediates between the departments of manufacturing and marketing.
Category of Merchandiser:
There are three categories for merchandisers in the clothing sector. It is they-

  • Merchandiser of fashion
  • Merchandiser for export
  • Merchandiser in retail

Fashion Merchandiser:

Numerous changes are occurring in this difficult world, and these changes affect not just the way people live, but also the rapidly growing fashion and apparel businesses. जिस संस्कृति को लगातार नया रूप दिया जा रहा हैवह फैशन में परिलक्षित होती है। इन कठिनाइयों के परिणामस्वरूप ग्राहकों की आवश्यकताएं और इच्छाएं विकसित हो रही हैं। Consumer preferences dictate current fashion, and the core goal of merchandising is to produce and market products that consumers are most likely to embrace. There are three categories used by fashion merchandisers as well. It is they-

  • Marketing Merchandiser
  • Planning Merchandiser

Export Merchandiser:
The term “export merchandising,” which is frequently used in the trading sector, refers to all marketing and sales efforts centered on generating revenue. वाक्यांश “मर्चेंडाइजिंग” सामान बेचने के कार्य को संदर्भित करता है। Retail merchandising and the commercial division in the clothing industry are both intimately tied to export merchandisers. There are four ways to partition an export merchandiser. It is they-

  • Typical Merchandiser
  • Manufacturing merchandiser
  • Supplier of merchandise
  • Development Merchandiser for Products

Retail Merchandiser:
Retail merchandising is the process of gathering all the necessary raw materials and preparing the products for sale to final consumers.यह एक ऐसी गतिविधि है जो इनस्टोर खुदरा उत्पाद बिक्री को प्रोत्साहित करती है। इस गतिविधि में सभी गतिविधियों को शामिल किया गया हैजिसमें आइडिया सैंपलिंग और कार्यान्वयन से लेकर तैयार उत्पाद की डिलीवरी तक शामिल है। It is a job description that entails managing several organizational departments, suppliers, and customers to meet deadlines and maintain standards of quality. Visual merchandising also includes retail merchandising.

5 Merchandising Types You Need to Know

When the stores are decorated with vivid raincoats, colorful umbrellas, and chic rain boots, everyone knows monsoon season is just around the corner. Similarly, people start to splurge for the forthcoming Diwali when the streets are packed with sellers offering clay lamps, lanterns, home décor goods, sweets, and firecrackers. वैश्विक इंटरनेट शॉपिंग सेंटरों के लिए भी यही सच है।
Selecting and displaying goods or services to sell them is known as merchandise. “Merchandising” refers to any method or tactic used to entice customers and convince them to buy a product. उत्पादों की डिज़ाइनपैकेजिंगमूल्य निर्धारणडिस्प्ले और अन्य मार्केटिंग रणनीतियाँ उनमें से हैं। Enhancing one’s visual merchandising is essential for business growth.
Local climates and cultures typically serve as the foundation for merchandise cycles. Festivals, seasonal holidays, local leisure pursuits, climate, and academic calendars are all taken into account. व्यापारी तय करते हैं कि किन उत्पादों को दिखाने की जरूरत हैकैसेकब और किन दर्शकों के सामने इनके आधार पर। Additionally, the sellers entice potential customers to buy items they fancy but may not need by offering discounts and monster sales.
Popular merchandising strategies include eye-catching in-store displays, clever shelf signage, grouping comparable products together, in-store advertisements that highlight the products, live demonstrations, free samples, highlighting special offers, and more. विजुअल मर्चेंडाइजिंग का मूल लक्ष्य माल के मूल्य को व्यक्त करना है ताकि उपभोक्ता उन्हें खरीदने के लिए मजबूर महसूस करे।
The beginning of the trade itself is where the history of marketing begins. शीर्ष पांच मर्चेंडाइजिंग श्रेणियां ओमनीचैनलउत्पादखुदरादृश्य और डिजिटल हैं। Despite being divided into five groups, they are mainly connected. For instance, product merchandising and visual merchandising are related.

Product Merchandising

Product merchandising refers to any marketing initiatives and commercial actions carried out to increase the sales of both tangible and intangible goods. उदाहरण के लिएप्रचलित पोशाक संयोजन पहने आदमकद पुतलों के साथ आधुनिक कपड़ों के सुंदर ढंग से व्यवस्थित रैक ग्राहकों को कुछ कपड़ों पर प्रयास करने के लिए प्रोत्साहित कर सकते हैंइस संभावना को बढ़ा सकते हैं कि वे खरीदारी करेंगे।

Retail Merchandising

Retail products are the only ones that fall under the purview of retail merchandising, where inventory is marketed and exhibited in a real-world store. आज के गलाकाट उद्योग मेंजब खुदरा प्रतिष्ठानों को खुद को प्रतिद्वंद्वी व्यापारियों और ऑनलाइन साइटों से अलग करना चाहिएप्रभावी खुदरा बिक्री आवश्यक है।

Visual Merchandising

Visual merchandising is the practice of displaying products and services in such a way that their aesthetic appeal attracts customers and encourages them to make a purchase. इनस्टोर विज़ुअल मर्चेंडाइजिंग का लक्ष्य ग्राहकों को शामिल करना और अनुकूल उत्पाद खोज की सुविधा प्रदान करना है।

Digital Merchandising

In the modern cyber age, digital merchandising refers to any marketing tactics and advertising campaigns that companies use to advertise and market their products on digital platforms. कॉमर्स या ऑनलाइन मर्चेंडाइजिंग के अंतर्गत आने वाली कुछ विधियाँ एक विश्वसनीय वेबसाइट का निर्माण और रखरखाव कर रही हैंईमेल मार्केटिंग सहित प्रभावी डिजिटल मार्केटिंग अभियान चला रही हैंएक मजबूत सोशल मीडिया का निर्माण कर रही हैंआदि। Combining digital and retail merchandising expands the potential for a profitable enterprise.
Omnichannel Merchandising
Omnichannel merchandising is a collection of marketing initiatives used to support online, offline, and telephone-based multichannel commerce. यह मार्केटिंग ग्राहकों को सभी चैनलों पर समान रूप से त्रुटिहीन खरीदारी का अनुभव प्रदान करने का प्रयास करती है। Retail establishments with social media presence, for instance, can communicate with their regular clients online or alert them of any future promotions or offers via phone calls and emails.
Similar to browsing an internet store and adding stuff to your cart, you eventually leave without making a purchase. ग्राहकों को अपने कार्ट को याद रखने या ऑफ़र का लाभ लेने के लिए प्रेरित करने वाला एक संदेश या ईमेल कुछ ही समय बाद आता है।

Important Characteristics of  Good Merchandiser

Anyone who wants to succeed as a good merchandiser and is interested in working in the apparel sector or buying a house should develop a specific quality. उसे जीवन के आरंभ में ही दृढ़ संकल्प की भावना रखनी चाहिए और लक्ष्यों की तैयारी शुरू कर देनी चाहिए। जो लोग कपड़ों की बिक्री के बारे में जानने के बेहद इच्छुक हैं उन्हें यह आसान लगेगा।

  • Someone who gains actual experience in garment merchandiser retailing can expect to earn a good wage quickly, and it will exceed his expectations.यदि आप एक प्रभावी व्यापारी बनना चाहते हैं तो आपको नियमों का पालन करते हुए तैयारी करनी चाहिए। मैंने आपकी सुविधा के लिए इन सभी को एक साथ रखने का प्रयास किया है। If someone truly loves what they do, they can be good merchandisers; else, their aspirations might not come true.
  • To reduce workload, उत्कृष्ट होना आवश्यक है internet surfing, computer literacy, and shrewd email correspondence skills.
  • A skilled merchandiser must also be an effective planner. डिलीवरी की समय सीमा को पूरा करने के लिए उसे एक महत्वपूर्ण पथसमय और कार्य योजना का बारीकी से पालन करना चाहिए। He must be cunning and knowledgeable to handle bottleneck situations effectively.
  • Learn all you can about costs and consumption. बिडिंग के माध्यम से एक बड़ा ऑर्डर जीतने के लिएउन्हें मैन्युअल खपत और त्वरित लागत के बारे में जानकार होना चाहिए। Also, he or she must think creatively and innovatively.
  • If you have a solid academic background, it will be easier for you to become a leader in this field. यदि आप सामान्य श्रेणी से हैंतो एक मजबूत व्यापारी के रूप में अपनी व्यक्तिगत प्रतिभा का निर्माण करने के लिए गारमेंट मार्केटिंग में हाई स्कूल डिप्लोमा या सर्टिफिकेट कोर्स अर्जित करने का लक्ष्य रखें। If you have a background in fashion design or textile engineering, that is great. Your academic background will provide you with solid backing for promotion.
  • The merchandiser needs to decide swiftly. उसे बुद्धिमानव्यक्तित्व में मजबूत और उत्कृष्ट व्यवहार प्रदर्शित करना चाहिए।
  • All spinning, knitting, and dyeing factories सूचीबद्ध किया जाना चाहिए, along with their M/C and output capacity.
  • To create development, be familiar with all types of बुना हुआ और बुने हुए कपड़े के साथसाथ बुनाई और बुनाई के पैटर्न।
  • Knitted fabrics: Knitting styles include single jersey, rib, terry, variable ribs, drop needle, interlock pique, fleece, and more.
  • Fabrics that are woven: The weaving patterns include corduroy, checks, plaids, poplin, oxford, jacquard, twill, and twill.
  • To make a decision, one should be quite knowledgeable about fiber content:
  • artificial fibers
  • natural materials
  • animal products
  • metallic fibers
  • To advance your profession and become an expert, start learning the fundamentals of apparel merchandising as soon as your career begins. ऑनसाइट प्रशिक्षण सत्रों को कभी  छोड़ें। Keep in mind that the training programs you receive on the job can greatly boost your confidence.
  • The clothing business relies heavily on printing as a decorative technique. इसलिएएक मर्चेंडाइज़र को प्रिंटिंग के सभी रूपों में अच्छी तरह से वाकिफ होना चाहिए। Which are:
  • should be aware of various print pricing options.
  • omnipresent printing
  • Ink on a screen
  • Response print
  • Lurex pattern
  • Dip-dyed pattern
  • Embossed pattern
  • thermal transfer printing
  • Release print
  • a dense print
  • color print
  • Flock pattern
  • Print in foil
  • Use plastisol dyes to create prints.
  • वस्त्र व्यवसाय में बाहरी अलंकरण का कार्य कशीदाकारी है। Thus, merchandisers need to be well-versed in the differences between each form of embroidery.
  • Should be aware of embroidery pricing personally
  • Simple, one-color embroidery
  • Multicolored embroidery on plain fabric
  • A laser-cut embroidery pattern
  • Stitching with Lurex thread
  • Stitching overprinting
  • Embroidery that uses a technique
  • Sequin embroidery on clothing
  • Quilting while embroidering
  • Application-over-application embroidery
  • Get practical experience to make the right choice when it counts. To expand your horizons in this field, make an effort to create connections in the industry. सेक्टर में मिलने वाले हर व्यक्ति से संपर्क करें। पावर नेटवर्किंग में है। In order to gauge their desire to assist you in finding greater opportunities, try to enhance your networking via email or social media.
  • During their employment, merchandisers must create many types of samples. उसे सभी नमूनों और उनके प्रभावों से परिचित होना चाहिएThe following sample categories are possible:
  • A prototype
  • Fitted sample
  • Sample size set
  • Comparison sample
  • Sample sealed/red/yellow labels
  • Preliminary sample
  • Sample for a laboratory test
  • Photographic example
  • Sample salesperson
  • Best example
  • Delivery sample
  • The merchandiser is required to purchase a number of things from various vendors. इसलिए उसे धागेकपड़े और परिधान के सामान के सभी प्रदाताओं के पते और फोन नंबरों को नोट करके रखना चाहिए।
  • Merchandisers need to be well-versed in international business. They should therefore be well-versed in export and import terminology.
  • Make it a practice to quickly respond to all emails. Be mindful of giving a thoughtful response quickly.
  • A merchandiser needs to sympathize to learn about the production process and technological challenges in order to advance his career. एक विशेषज्ञ बनने के लिएउसे प्रोडक्शन टीम से अधिक प्रश्न पूछने चाहिए ताकि वे सुन सकें और अधिक सीख सकें।
  • He must be sincere in his commitment to his काम और जिम्मेदारियों के साथसाथ हाथ में काम करने के लिए।
  • Be aware of any lab test specifications when requesting:
  • Lightfastness test for colors
  • Test for cross-staining
  • test for tension
  • Test for Peeling
  • Test for Dimensional Stability and Shrinkage
  • Dry/Wet Crocking/Rubbing Test
  • The Sweat Test
  • Test of fabric brushing
  • Test for washing fastness
  • Saliva test (for kids’ clothing)
  • Check the clothing for the presence of AZO, PVC, formaldehyde, or any other carcinogenic material.
  • They ought to be well-versed in सीमा शुल्क कानून और अंतरराष्ट्रीय शुल्क दरें।
  • They must obtain materials from various corners of the globe. इसलिएएक साधारण शिपमेंट के लिएउन्हें सभी समुद्र और माल फारवर्डर की बारीकियों के बारे में पता होना चाहिए।
  • They must stay in constant communication with the forwarder and सभी फीडर और मदर वेसल शेड्यूल से अवगत रहें।
  • कंटेनर शुल्क का वर्तमान रिकॉर्ड बनाए रखें (20 feet, 40 feet, 40 feet high cube, 45 feet high cube)
  • Be familiar with every technical and business jargon for precise and effective communication.
  • They must be सभी कपड़ों की सजावट कहां से खरीदेंइसके बारे में जानकार and accessories, including printing, embroidery, elastic, poly, hangers, labels, laces, and clothing manufacture.
  • Always सामग्री और एक्सेसरीज़ के लिए हर ऑर्डर की दोबारा जांच करें both before and after shipment; if at all possible, have a third party does so.
  • Strong motivational ability to manage circumstances and enhance public relations to maximize rewards.
  • पेशेवर और भरोसेमंद बनें while dealing with suppliers and buyers.
  • The packing list, assortment, EP, IP, carton box shipping mark, and खरीदार निर्देश अच्छी तरह से समझी जाने वाली अवधारणाएं होनी चाहिए।



In the clothing sector, a merchandiser is seen as a pulse. उन्हें एक साथ कई कमांड को पूरा करना होगा। They ought to improve their industries, diplomacy, and efficiency as a result. In order to successfully complete their assigned jobs, they need to lead respectable lives. एक व्यापारी को ईमानदारी से अपने काम से प्यार करना चाहिए। मैंने उन विशेषताओं की एक सूची तैयार की है जो एक व्यापारी के पास होनी चाहिए। I’m hoping that these prerequisites, fundamental abilities, and practical knowledge will make it easier for me to start my career in merchandising.

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